Nonprofits rely on effective fundraising to carry out their activities, so establishing lasting relationships with donors is essential. Keep your group together for success with these ideas and strategies.
Plan for success
- Determine a clear and concise message. Don’t miss out on the benefit behind your fundraising efforts. Successful campaigns focus on the organization’s mission and communicate this goal to prospective donors.
- Create timelines for specific goals. Indigo.com reported that 42% of funds. Were raised in the first, last three days of a study analyzing 100,000 fundraising campaigns. It is important to set goals for all phases of the campaign and consider the general need for promotion in between.
- Choose the correct name. Creating a memorable name for your fundraiser will help donors know your cause and purpose and make a big difference in a donor’s initial attraction. Be creative and purposeful.
- Make sure all key players are on board from the start. This list may include your board of directors, but also remember to ask volunteers and valued donors for their input.
- Recruit help. Think beyond your staff and board of directors for help telling you about your campaign. See Connecting with service clubs from local colleges, high schools, churches or youth groups for more support.
Participate in your volunteer base
- According to the Corporation for National and Community Service, volunteers are almost twice as likely to donate to charities (40.4% non-volunteers versus 79.2% volunteers) as volunteers. Genius Tip: CheckThese tips Increase your voluntary support and retention.
- Ask an experienced fundraiser for advice. Invite a respected nonprofit leader to drink coffee and ask their insights on the lessons learned from past fundraising efforts.
- See other successful campaigns for inspiration. Stay tuned for fundraising that goes viral on social media and do research online to find case studies. Write down what worked and why. Think about whether you can reflect the same results with your own unique idea. Tip: Use these 100 fundraising ideas For inspiration.
- Take advantage of different types of communication channels. Develop a strategic plan to raise awareness and raise funds and focus on building a strong social media presence for your campaign. Hire some passionate supporters as ambassadors and make a clear plan of what they can do to help.
- Never underestimate the value of email. Email is responsible for about a third of non-profit online fundraising revenue, according to Salsalabs.com. Add direct links to fundraising pages for easy donors.
- Make plans to measure success throughout the campaign. Report positive results as often as possible.
Builder donor relationships
- Aimed at the right audience . According to a 2015 study from Bloomerang.com, 88% of dollars raised usually come from only 12% of donors. That’s why it’s so important to build relationships. ask for feedback from top donors.
- Identify the value of transparency. Being completely transparent with your financial information, beyond legal requirements, can inspire confidence in your organization.
- Understand your donor habits. According to MobileCause.com, more than half of those who visit a non-profit website do so from a mobile device. Their advice: Set up a donation button as the main call to action on your homepage.
- Build trust with online donors. Make sure your donation form has security verification links to let people know that transactions are protected.
- Understand the value of listening to your donor concerns. This is important for your current and future fundraising campaigns . It’s hard to get negative feedback, but if you do, listen to it closely.
Keep donor communications positive
- Research consistently shows that current. prospective donors are more likely to work on positive emotions (such as the good results of their contributions) instead of negative consequences (most children will be hungry tonight without your donations).
- Encourage monthly giving. According to Nptechforgood.com research, monthly donors donate 42% more than one-time donors a year. Give the opportunity to arrange recurring gifts and provide easy options for giving back to donors.
- Offer networking opportunities. Hosting regular breakfasts or after-work events gives high profile donors the opportunity to connect with others who support your cause. Take it a step further and invite others interested in supporting current donors.
- Find out your donor profile. Even if you think your organization has a wide appeal, identify the traits and populations that make some people more supportive than others.
- Follow through Having an instant connection is easy for those who are interested in your cause. Connect and follow as soon as possible.
- Show how their donation has changed. Be as specific as possible.
- Understand donor withholding value. Develop a strategy to foster long-term relationships with donors. Keep in mind that it usually costs less to retain a donor than to find something new.
- Thank you. Daily gratitude to trusted donors can also serve to demonstrate the need for their continued support.
Communicating your message
- Always include a call to action. Whether you are communicating via email, social media or face-to-face, donors need to easily understand your next step.
- Provide compelling visual content. Featuring high quality photos and graphics to engage donors in your organization story. Sharing photos of volunteers helps promote active and new donors.
- Videos can be powerful tools. In our digital world, sharing your company story via video can be laborious and costly.
- Stay tuned for the promotional message on all channels. While using different methods such as direct mail, email and social media expands your scope, make sure your message is accurately portrayed in all of them.
- Ask your donors to help with the campaign as well . The power of word of mouth and social media sharing cannot be overestimated.
- Share your personal connection with the cause of your organization. Find other people who share the connection in your organization and invite them to share it too.
- Avoid using industry acronyms or internal terminology in promotional communication. Although such terms are second nature to some supporters, they can also alienate new donors
Use email signatures as reminders
- During your campaign, add an email signature describing your fundraising efforts in all correspondence, not just campaign emails.Respond according to MobileCaz.com, responsive online donation pages (which resize on different devices, such as mobile phones) offer 34% more rewards than unresponsive pages, making it easier for people to donate from any screen size. The responsive design really enhances the bottom line.
- Be specific. Indicate donation amounts required for different purposes (e.g. $ 100 provides supplies for 12 weeks). When a donor can calculate where the money is going, they deserve to give more.
- Use gifts as reminders. If the logo of your organization is gratefully received by donors, this gift can serve as another great way to spread your message and remind the donor of your needs in the future.
- In today’s digital world handwritten notes are more unique than ever. Personalized and prompt thank you notes written in fine stationery take gratitude to the next level.
- Personalize donor communications. Recall personal details from previous conversations, such as asking about family members or an important event, along with essential fundraising campaign talking points.
- Show Website Appreciation. Developing a stewardship section on your website is a great way to thank new and recurring donors.
- Host an appreciation party. Not only is this a great way to thank loyal supporters, but inviting prospective donors to your event can open new doors for funding. Tip : Use an online sign up to plan your event
- Don’t forget to also compliment your fundraising team. Find creative ways to motivate team members and recognize their accomplishments. Check out these gift ideas to give as a gift to your hard working volunteers.
With these helpful tips, your fundraising strategy can get off to a great start. Good luck!